What Stock Photos Sell Best? Insights from Laura BC

What stock photos sell best? Many potential photographers question if it’s still possible to profit from it. Laura BC, in her enlightening video, offers motivating insights and concrete tips on how to thrive in the saturated stock photography market. In this article, we will dive into her best-selling stock photos and gather the secrets of her success.

What Stock Photos Sell Best? The Changing Landscape of Stock Photography

Years ago, stock photography was less competitive; random images would sell. Today, with the saturated market, understanding what stock photos sell best is essential. Photographers must be more strategic, aiming for photos that truly stand out and meet market demands.

The Emphasis on People in Stock Photography

In the realm of stock photography, images that center around people tend to be the most sought-after, and there’s evidence all around us to substantiate this trend. Take a moment to observe the billboards in any metropolitan area; the majority prominently feature individuals or groups, capturing moments of emotion, activity, or interaction. Companies gravitate towards these images because they resonate with audiences, humanizing brands and making campaigns relatable. While it may seem tempting to sidestep the intricacies of shooting people—securing models, navigating the logistics of shoots, or managing release forms—the effort pays dividends. It’s an investment that can vastly increase the appeal and marketability of your stock portfolio. In a visual world where connecting with the viewer is paramount, the human element is irreplaceable.

What stock photos sell best: focus on people

Top Tips to Succeed

  1. Engage with Newsletters and Forums: Platforms like Getty Images and Adobe Stock often provide newsletters and forums. They contain valuable insights into what buyers are currently seeking.
  2. Focus on People: Images with humans generally sell better. Even if it’s a mere shadow or silhouette, companies want photos that resonate with human experiences.
  3. Travel and Wildlife Photography: Travel destinations and wildlife are lucrative sectors. Especially if they’re not overly common, offering a fresh perspective can make your photos more appealing.
  4. Seasonal Photos: Plan and shoot for upcoming events or holidays. Companies often plan their campaigns months in advance, so having relevant photos ready can give you an edge.
  5. Self-Portraits: Don’t shy away from including yourself in your shots. Self-portraits, especially those where the face isn’t fully visible, can be top sellers.
What Stock Photos Sell Best - Travel Photograpy

Laura reveals that some of her best sellers were never intended for stock photography. From timeless images of Havana to vibrant wildlife shots and even her own self-portraits, there’s a wide variety. It underlines the fact that sometimes, unexpected subjects can become bestsellers.

Havana by alexander-kunze, example of What Stock Photos Sell Best

Havana Photo by Alexander Kunze on Unsplash, example of What Stock Photos Sell Best

How to Shoot Stock Photos in Your Home Photo Studio

Creating compelling stock photos doesn’t always require exotic locations or grand setups. Your home photo studio can be an ideal setting, offering controlled lighting and the freedom to experiment. Begin by identifying themes that resonate with current market demands, such as work-from-home setups or everyday household activities. Use neutral backgrounds to keep the focus on the subject and allow buyers to easily incorporate the images into various contexts. Ensure that your lighting is even and diffused, avoiding harsh shadows. Play with props that add depth and context, but don’t clutter the scene. Remember, the key is simplicity and relevance. With a home studio, you have the luxury of time and flexibility, so take advantage of it to refine, iterate, and produce high-quality stock images that cater to diverse needs.


Stock photography requires strategy, understanding market demands, and sometimes, thinking outside the box. Laura BC‘s insights serve as a testament that with the right approach, success is achievable. As the industry continues to evolve, staying informed and adapting will be key.


This article is intended for informational purposes and is based on the experiences and insights shared by Laura BC. While every effort has been made to ensure accuracy, things change, and it’s always a good idea to do your own research and draw your own conclusions. Please note that the views and opinions expressed in this article do not necessarily reflect those of our website. Always seek professional advice before making any decision based on the information provided.